Providing extensive analysis and documentation, Laham looks behind the marketing, magic, and mythologizing to show the inner workings of the beauty industry. — Choice
. . .a thoughtfully argued, well-documented study of how the beauty industry has created “unattainable beauty standards” in order to ensure its products sell ... —Library Journal
Whether considering evolving definitions of "the perfect woman" or debunking advertising claims, the text offers relatable examples and engaging anecdotes. There are nods to current positive innovations, including body diversity, authenticity, and inclusivity. This is a thoughtful consideration of a timely and ever-popular topic, and should have wide appeal.— Booklist
How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through slick advertising, image-altering techniques, and empty promises.
Martha T.S. Laham has taught business, marketing, and advertising at colleges and universities for more than 30 years. She has authored general interest books and college textbooks, developed instructional materials for educational publishers, and contributed to HuffPost. She lives in Oakland, California.
A riveting investigation into the silent epidemic of elder abuse in the United States. This helpful book looks at the myths and realities of aging in America and offers tips for recognizing warning signs of elder abuse, prevention strategies, information on conservatorships, and advance planning resources.
“This book is an asset for anyone involved with or interested in elder mistreatment, or the practical legal resources and solutions available to assist and protect the elder.”
—Susan A. Katzen, elder law and estate planning attorney
“A compassionate and true-life story that provides perspectives of an aging America and presents the formalities of estate planning and conservatorships. A must-read if you have or will have an elder adult under the care of family members or others.”
—Tim Murphy, CPA, attorney, and professor
“This book shows conservatorship for The Con Game that it so often becomes.”
—Linda Kincaid, MPH, Coalition for Elder & Dependent Adult Rights
Building Blocks for Sales Success
Kendall Hunt Publishing Company, 1995
A Contemporary Workbook
Kendall Hunt Publishing Company, 1993
Copyright © 2020 Martha T.S. Laham - All Rights Reserved.